QR codes(Quick Response, get to it later)!!!! I personally don't like QR codes, but we'll look at that later. What is there to like about QR codes? QR codes allow for large of date to be expressed in an various visual ways. You can read a lot of shenanigans about QR codes at QR History and useful information!and by browsing the web . However let's skip to the new, the hip, and the present. Why QR Codes, where should they be? How useful are they? Why go around and about to make them? We'll talk about my view and the troubles of them later.
First, what is a QR code? " The QR in the name stands for quick response, expressing the development concept for the code, whose focus was placed on high-speed reading. When it was announced, however, even Hara, one of the original developers of the code, could not be sure whether it would actually be accepted as a two-dimensional code to replace barcodes. He had confidence in the performance of the code, however, and was eager to make the rounds of companies and industry organizations concerned to introduce it in the hope that it would become known and used by as many people as possible."QR codes are very nice on the fly. To someone who has a QR reading phone or device it allows for the user to interact with the QR and for information to show up very quickly on the device. It is a very handy feature for getting a lot of data in a small amount of space.
QR codes make most sense on inventory objects, on documents that are interesting but you need more information about it. QR codes are extremely useful, they convey information quickly and can be very applicable.
I don't like QR codes for a variety of reasons. The most obvious is because you have no context on what is going to happen when you scan a QR code. In the same way that you do now know what content a URL(http://www.webopedia.com/TERM/U/URL.html) is going to bring up, let alone a shortened url. Additionally, they generally take up a lot more vertical space then a link. A lot of companies have no tact as to where they how up. QR codes are very visual, and look terrible in most cases. Additionally the artistic displeasure or laziness is often larger than my prospective benefits from accessing the QR code. QR codes in terms of advertising is generally a turn off. It doesn't have the same grasp of aesthetics or immediate information, while QR codes for an application tool are sometimes useful. Balencing how to go about making a successfully viewed QR code is difficult. QR codes without context, need, or surrounding information is simply noise mixed within boring advertising.
Sources:
http://www.qrcode.com/en/history/
Hey Kevin! Just a quick heads-up: your QR code doesn't scan so well. Or at all. I think your background image is too dark.
ReplyDeleteYour blog definitely has a sense of voice and narration, instead of just being dry information. That definitely makes it easier to read. The information about one of the developers having his doubts about how well QR codes would be accepted was really interesting, too; it's a good reminder that even popular technology started as someone's pet idea.
You make a good point about their lack of context, too. I rarely scan QR codes because they never tell me what the code links to. When they say "scan this and sign up for our super secret club!" I'm way more likely to check it out than if the code is presented with no other information.
One suggestion, though: you should probably take a moment to proofread for grammar errors ("a lot of date," "expressed in a an odd visual way," "In the same was as opening"). Walk away for a bit, then come back and edit.
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ReplyDeleteOkay. Thanks for the feedback. What QR app are you using? It works on my phone with quickmark. However the thing about QR codes is that they are also based off of the camera quality. Which makes them very goofy. http://www.qrstuff.com/blog/2011/11/23/qr-code-minimum-size . It could be the lightening of my monitor as well though, I am not completely sure.
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